The Future of Alcohol Distillation
Liquor producers have found innovative ways to use what would otherwise end up as waste from distillation processes – whether through carbon dioxide recycling or using waste ethanol produced during distillation processes as fuel for their distillery businesses. Furthermore, with demand increasing exponentially for liquor products like beer and spirits distillerie owners see an opportunity to expand their brands and market reach by utilising what would otherwise end up going to waste.
This trend toward sustainability can be seen in the increasing number of distillers who opt to only use recycled glass bottles and embrace responsible sourcing and ethical practices, as well as an emphasis on unique, distinguishing products that stand out among their competition.
Craft spirits markets have seen tremendous growth over recent years, driving interest for easy-to-mix flavors that blend into cocktails or other drinks seamlessly. This can be seen by an increase in newcomers to ADI spirit competitions who are earning silver and gold medals; something which wouldn’t have been possible years ago when this industry wasn’t so matured.
Distilleries may have seen some relief with COVID-19 vaccine rollouts and increased bar and restaurant sales rebounding, yet they continue to feel the effects of the pandemic through reduced wholesale business and on-site visitor counts. If they take steps such as applying for relief programs such as Paycheck Protection Loan or Bridge Loan through the Small Business Administration as well as teaming up with local businesses to promote “shop local” campaigns that have become so prominent during this pandemic, liquor companies might have a chance at survival.